This is my audio response to the flipped lecture. It was recorded using my Iphone 4
Below are the edits I made to the Student Charter on Google Docs. My aim with most of the changes was to make the points more succinct and easy to read.
Having used Google Docs quite regularly already I found it to be extremely accessible and user-friendly. It is a fast and easy way to collaborate and communicate with others, which has proven to be extremely useful. I have found Google Docs. extremely beneficial during uni group assignments and definitely intend on continuing to use it throughout the duration of my studies as well as later on in my professional career.
QR codes are an excellent tool for digital storytelling. Click here to find out more about QR codes.
This is a story about my friend Clare’s first day at RMIT and things not going quite as planned. It was her first day of university and Clare could hardly contain her excitement. Despite getting a little lost along the way she managed to find building 12. She jumped in the lift just to ensure she wasn’t late for her first class but in doing lift came to a sudden halt and Clare was stuck in between two levels! It’s safe to say that Clare didn’t make it to her first day of classes!
This QR code will take you my short story.
Gone are the days of standard phone calls or text messages or the time where people were only able to access the internet from homes. With the addition of many different mobile phone apps an entire world has been opened up and completely revolutionized the way we communicate and interact with each other.
A mobile application or app can be defined as
software that can run on a mobile device such as a cell phone or MP3 player that will allow the device to perform specific tasks that are typically restricted to PCs.
In January 2011, the American Dialect Society named ‘app’ the word of the year for 2010. This action alone says a lot about the rapidly growing popularity surrounding phone apps and is a huge indication of our obsessions with apps.
With an abundance of different apps available, they offer a huge amount of convenience into our hectic modern-day society. With programs designed for just about everything we are able to effectively manage our lives and keep up to date with banking, sending and receiving emails, entertainment all from the palm of our hand.
Like any new technology apps can become all too-consuming and distract you from other priorities running the risk of becoming too reliant on your Smartphone.
Top 3 Apps I recommend:
The electronic book also known as the ebook is fast becoming the largest platform for reading in modern day. Simply put it is an electronic “file” of a book, which must be read off a device, such as a Kindle or an iPad or in some cases they can be read online.
As bookstores around the world continue to close down, the hysteria surrounding the eBook continues to grow. It was in July 2010, that online bookseller Amazon.com reported that its sales of ebooks had for the first time outnumbered the sales of its hardcover books.
Although it can’t be denied that the effect of the ebook on the contemporary mediascape has been quite profound. With the incorporation of different audiovisual media, and interactivity it has meant that books are no longer just a print medium and instead have become a media distribution platform as well.
Advantages and Disadvantages of the eBook:
- You can bring all of your favourite books everywhere on one small device
- You can buy it with one click and read it right away
- eBooks are generally cheaper than physical copies, save shipping costs
- Ability to translates to several different languages
- You can back them up as much as you like and use minimum disk space, also reduce paper use
- Reading an electronic device for a long time is tiring and can cause eyestrain
- Some eBooks don’t allow printing/copying/sharing
- Upfront cost of the reading device is expensive
- Like with any technology they have unreliable lifespans
While eBooks seem very convenient and popular, I myself hope that print never becomes a dying medium. There is nothing that can beat the feeling of the pages between your hands while you are reading or the smell of the crisp white pages of a new book. For me, these things are a crucial part of the overall reading experience.
Digital storytelling can be described as the concept of ordinary people utilising a range of different digital tools to convey their story.
Presented by Fox Searchlight this clip was a 12 minute trailer for the movie the Sound of my voice. I thoroughly enjoyed the beginning of this clip and was immediately engaged in the story. The suspenseful background music successfully heightened the atmosphere. The use of dramatic pause as the two main characters sit and wait in their parked car left me feeling anxious and intrigued as to what was to come next. The narrative then follows the couple as they enter a house and partake in a number of unusual behaviours before they are blind-folded and taken in the back of a van. I found the darkness of the scene rather distressing and although a simple film technique was very effective in conveying emotion. They then arrive and a new location where they are welcomed into some sort of cult-like group. A young woman, Maggie, is then introduced and begins to talk of her experiences over the past two years. The clip ends abruptly after she announces that she is from the year 2054 leaving the audience with a plethora of unanswered questions.
I thought this digital story was very professionally shot and there were a number of effective camera shots and other techniques used throughout the clip to help build mystery and suspense, which really helped to drive the narrative along. My only downside with this story was that although I was completely engaged at the beginning of the clip, but considering the slow-pace of the story I did feel the twelve minutes start to drag and am unsure if the casual viewer will last to see out the climax at the very end of the clip and it is for this reason that I would have to disagree that this video is a significant development in storytelling.
Drawing upon the age old warning ‘never take candy from a stranger’, Take This Lollipop is an interactive horror short film, which uses the Facebook Connect application to bring the viewers themselves into the film to create a disturbingly personal narrative. Written and directed by Jason Zada, this film was developed to help shed light on the dangers of displaying too much personal information on the internet.
As social media continues to become integrated into our everyday lives I found this clip to be extremely relevant for today’s society. I would say that this story is a significant development for storytelling as personally I struggled to pick any faults. I found it to be incredibly professional and both the camerawork and post production were seamless from start to end. The use of background music also helped to set the overall mood and help to heighten the suspense. The narrative was established early on and strongly conveyed throughout. By the end of the film, when a screen appears with an image of a red lollipop containing a razor blade with the viewer’s Facebook name, I was left feeling incredible uneasy.
This particular digital story by Michael Simons and Paul Shoebridge, incorporates photographs, sound and video clips, interviews, music and narration to recreate an old town that doesn’t exist anymore and take the viewer on an online experience.
Welcome To Pine Point is an interactive website, which explores the memories of residents from the former mining community of Pine Point. The story begins with videos of the town with voice-overs. There are a number of different characters mentioned throughout the story including Kim Feodoroff and Richard Cloutier. Utilising the pages of a high school year book each character is introduced as who they were back then and who they are now using a combination of text, photographs and narration.
This is a very reflective story and deals with concepts such as personal growth, sense of community and memory loss. The first time I listened to the story I found it a little slow and somewhat uninteresting although during the second viewing I found a far greater appreciation for the work. It brings an array of different forms of digital media together to create a captivating and powerful story. Although I did find the website rather slow to respond I definitely think this piece is a powerful development in storytelling.
Using my RSS feed on NewsBlur I came across an interesting post on Social Media Today, which outlines the power of an apology using the Findus horse-meat scandal as an example. I found this post to an interesting and entertaining read and very relevant to the PR component of my university degree.
The article states that
An apology is one of the most important elements in a crisis management plan. It can negate much of the criticism that is likely to be streaming in, and can open the door for more positive and two-way communication with stakeholders.
Best Practice for apologies would suggest the inclusion of a number of key elements in any public apology. These are often described as the 5Cs:
|Compassion||start by expressing your heartfelt condolences|
|Concern||acknowledge concern of customers and stakeholders|
|Commitment||Make clear you will get to the bottom of what has gone wrong and ensure that it will never happen again|
|Control||make it clear the crisis is being taken seriously and the response will be managed and controlled from the top|
|Communication||provide regular updates and information to stakeholders|
So who in regards to the scandal, who won the race and who came in as late runners?
- Burger King
To view article click here